Objectives

Every batch of Luscious Vodka “DuChilly” is sampled for quality control. If the batch analysis doesn’t pass any of our six tests, including a taste test, the batch will never make it to shipment! All employees are customer satisfaction driven and are trained to uphold the highest standards in the production of our vodka.

“The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them.” (Pg. 40)

I turned our mission statement into something that all employees in my businesses' hierarchy will understand and be able to follow. If a businesses’ objectives aren’t clear than it may lead to an inferior product. I make sure all employees know every process that goes into making our treasured vodka so they can spot any potential problems that may be associated with our finished one-of-a-kind vodka.

“Marketing strategies and programs must be developed to support these marketing objectives.” (Pg. 42)

In order to consistently uphold a consumer’s expectation our company will continuously quality check our product. We have a big portion of our staff dedicated to customer service relations and will always put their needs first. Without customers, there would be no reason to create our delicious vodka.