Product

Our product is created from a strict recipe using the highest quality resources found in the United States. Everything that a consumer would hold in his hand was grown, collected, created, and bottled somewhere in the U.S. Our employees are trained to quality test our products at different stages in the process to make sure the consumers gets the same amazing taste with every sip.

“We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these.” (Pg. 208)

My product is a tangible item that I want to inhibit thoughts of pleasure when holding or discussing among peers. I want people to speak of my product with high regards because of all the attention and care that goes into making our product.

“Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships.” (Pg. 209)

Our product is one that can speak for itself. I want every customer to experience a satisfaction of value and quality when deciding to buy our vodka.