Week 7 EOC: The Pitch

Luscious Vodka “DuChilly” – Premium vodka that is produced with only the highest quality ingredients and flavored naturally with hazelnuts that are harvested in the state of Washington. The true sweetness of this vodka comes directly from the quite unique DuChilly hazelnut, which is best known for having a less bitter shell and a sweeter taste than that of a traditional hazelnut. Our production process will only use ingredients and supplies coming directly from the United States, even the wheat to make the mash is grown from a farm in the state of Washington and the bottles come from a supplier in Las Vegas, Nevada. The water used in our vodka comes from a natural water source in the Colorado Mountains, but we take it one step further and distill the water using our state-of-the-art water distiller in our facility. The next step of our process is to heat the wheat with warm water until the starch is released and then use enzymes to convert that into sugars. This will create the mash that will be fermented with yeast and then column distilled 2 times from a copper distiller to rid the vodka of heavy metals and impurities. It is then left to soak in a minced batch of DuChilly hazelnuts to enhance the flavor and distilled a final time to clear it of any unwanted impurities from the hazelnuts. The final step in the production process will add a single DuChilly hazelnut to the bottle before packaging so the consumer can enjoy an actual DuChilly hazelnut. This is the type of vodka to be enjoyed during holidays and special occasions as it has a full-bodied taste and a warming sensation to the palate. Best served chilled, this will be one of the first vodkas you don’t mind sipping on, as it tastes amazing alone but it is complimented very well with a pinch of cinnamon. My marketing focus will be for mature spirit drinkers that prefer the best quality and taste to that of cheaper vodkas. Luscious Vodka “DuChilly” will be sold exclusively in a 500 ml bottle size to preserve the taste of the spirit with the added DuChilly hazelnut and will be sold around $40.