Price

Our vodka is competitively priced for the quality of ingredients and time/effort put into concocting a bottle for the consumer. At $40 a bottle it will not appeal to the younger market and cheaper individuals. I’m trying to capture the market of middle to upper class individuals with exquisite taste.

“price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service.” (Pg. 275)

Our price is directly influenced by the cost of our manufacturing, from the employees’ hard work that goes into each bottle to the cost of all the ingredients. Since we are using the highest quality of ingredients we can get our hands on in the United States we must set our price a little higher than may be expected.

“as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships.” (Pg. 275)

I believe that our product price sets a perfect example of creating customer value and building customer relationships.