Promotion

I think that in order to promote my vodka I’d first try to collaborate with an established restaurant and appeal to my target market. I’d also use billboards and make my vodka look prestigious to other vodka brands.

“Today’s agencies employ specialists who can often perform advertising tasks better than the company’s own staff can.” (Pg. 400)

In order to achieve the best possible spotlight for our brand of vodka it may be in the best interest to hire an advertising agency. They understand the world of promoting products and could help boost sales immensely.

“Another major mass-promotion tool is public relations (PR)—building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.” (Pg. 402)

We would definitely hire a team for public relations as they can strengthen the tie with community involvement and also make sure our product doesn’t offend or is targeted to the wrong customer.